I walked into a village and walked out with a new way of seeing the world...
The case study of the Principality of Laàs is designed to help the higher educational community reflect on the inter-relationships between the notions of local and global, virtual and real, and between individual and collective decision making.
Developed by Dr. Lee Schlenker with support from the kind folks at NationBuilder, the case can be used to study and develop the themes of service innovation, community management, territorial marketing, and the digital economy.
The case study outlines four potential deliverables: the vision of the principality (using narrative management techniques), the identification and qualification of the community, the structure and content of a multi-channel community platform, and the proposal of the Principality’s digital strategy.
The challenges of the Principality resume the issues and objectives identified by the Prince of Laàs: insuring the population’s lifestyle, fueling the economic vitality of the principality, amplifying its notoriety, and stabilizing the demographics.